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Case study · Stanglwirt

A real-world case with before-and-after measurement

For the Bio- und Wellnessresort Stanglwirt in Going am Wilden Kaiser (Tyrol, Austria), 16 Grounding Pages were published in late June, eight each in German and English. Using the GEO and AI visibility tool Rankscale, we measured neutrally how visibility developed for generic, brand-free queries. That is exactly the situation in which a user does not yet have a specific provider in mind.

The segment is established and highly competitive. A large amount of high-quality source material on luxury and wellness hotels in Austria already exists on the web. Unlike many grounding cases, this was not an empty topic field where a few new pieces of content already make a big difference.

+36 %
AI Visibility
25.3 to 34.4 points
+55 %
Top-3 Visibility
15.1 to 23.4 points
+11 pts
Detection Rate
33.5 to 44.5 percent
0 10 20 30 40 Grounding Pages live 30 June 34 23 21.4 28.4 5.5 12.5 19.5 26.5 2.6 9.6 16.6 23.6 30.6 7.7 14.7 AI-Visibility Top-3-Visibility

Trend in the brand-free market environment, measured weekly (on Tuesdays). The vertical line marks the launch of the Grounding Pages on 30 June 2026 and coincides with the first measurement on that day. Flat to declining before, clearly upward from the launch onward.

MetricBeforeLaunch weekAfterChange
AI Visibility25.330.934.4+9.1 pts (+36 %)
Top-3 Visibility15.122.023.4+8.3 pts (+55 %)
Detection Rate33.539.644.5+11.0 pts

Measurement: eight brand-free prompts across seven AI systems, weekly over 13 weeks. That yields 56 measurements per week and 728 measurement points across the observation period. Example queries: “welches wellnesshotel in österreich ist das beste”, “beste wellnesshotels österreich vergleich”.

Assessment: this is not yet definitive proof of causality. The after-window currently covers two full weeks, so the measurement continues. What stands out is the consistency: the turning point coincides exactly with the launch, across both topic fields and all three metrics.

Collaboration: The Grounding Pages were created together with Markus Hübner and the Austrian agency Brandflow, specialised in connected brand management and communication.

Proof of Concept

Does it work?

28-day data across groundingpage.com shows a clear pattern: the pages do not primarily generate classic clicks, they are reached at meaningful scale by AI-related retrieval systems.

Updated: July 17, 2026 · Period: last 28 days (to Jul 15, 2026) · approx. 140 URLs

28 days, one clear retrieval pattern across the domain

We measured the whole groundingpage.com domain over 28 days, around 140 URLs in German and English. The data shows a distinctly different profile from classic SEO landing pages: high Google impressions, very few clicks, and an unusually high volume of AI-adjacent retrievals.

434,777
GSC impressions
1,678
GSC clicks
0.4 %
CTR
40,723
AI crawler hits
86 %
ChatGPT-User share
86 %
AI hits on Grounding Pages
7.6
Avg. Google position
140
URLs retrieved

What the Google impressions show

The 434,777 Google impressions, at an average position of 7.6, show strong visibility on Google. The very low CTR suggests that a meaningful share of this visibility appears in information-dense search surfaces where users do not necessarily click through, such as AI Overviews, summaries and other zero-click contexts.

For classic SEO, this would first look like a CTR problem. For Grounding Pages, it is a function signal: the pages are visible and retrievable, even when their effect does not primarily land in a classic website visit.

The distribution speaks for itself

For every one human Google click, roughly 24 AI crawler hits arrive. ChatGPT-User alone accounts for about 21 of them per Google click. This is the central finding: the pages do not behave like classic traffic pages, they behave like machine-readable reference objects.

For a typical SEO landing page, a very low CTR would be a weakness signal. For a Grounding Page, this pattern is plausible: it is meant to be found, understood, retrieved, and used as a reference. That is precisely what the data points to.

24
AI crawler hits per Google click
=
1 Google click
21
ChatGPT-User hits per Google click
=
1 Google click

Why this fits the function of Grounding Pages

Grounding Pages are not primarily built to maximize classic clicks. Their actual function is to make entities, concepts, products, people, and organizations available in a clear, structured, retrievable reference format.

1

Visible

The pages generate meaningful search impressions, even though the domain has only existed since November 2025.

2

Retrievable

The high number of bot hits indicates that machine systems reach these pages regularly and reliably.

3

AI-adjacent usage

ChatGPT-User is the strongest measured retrieval channel within the bot traffic mix.

4

Not click-centric

The low CTR is not a contradiction to the function — it fits the reference character of the pages.

Methodology and exclusions

We measured the whole groundingpage.com domain over the last 28 days (ending July 15, 2026). The dataset covers around 140 URLs, available in German and English. All figures are domain-wide totals from Google Search Console and server-side bot logs.

Data sources

  • Google Search Console for impressions, clicks and CTR
  • Server-side bot logs for measured bot hits
  • Bot classification by ChatGPT-User, other AI bots, Google AI and Googlebot

Note: Bot hits are not a guarantee that a page was cited in any specific answer. They are, however, a strong signal for retrievability and actual machine usage.

Earlier citation evidence across AI systems

The earlier Rankscale measurements remain an important complementary signal. They show that groundingpage.com appeared as a source in several AI surfaces shortly after domain registration. The new retrieval data broadens this citation proof into a wider usage signal.

Citation proof shows: Grounding Pages can appear as a source. Retrieval data shows: Grounding Pages are actually being retrieved.

Citation examples from Rankscale tracking

The following examples document individual measured citations in AI surfaces. They are snapshots, but together they show across models and languages that structured Grounding Pages can be considered as sources.

Click an image to open the enlarged view.

ChatGPT (GPT-4)

ChatGPTEN query

Query: “What are AI Visibility Tools?”
What’s shown: ChatGPT’s source list. The Grounding Page is listed among the cited sources (highlighted), alongside established SEO and marketing domains.

Rankscale Execution Detail: ChatGPT cites groundingpage.com for the query 'What are AI Visibility Tools'

Google AI Mode (Sources)

AI ModeDE query

Query: “Was sind AI Visibility Tools?”
What’s shown: Google AI Mode’s source list. groundingpage.com is cited (highlighted). German UI because the test region is Germany.

Rankscale Execution Detail: Google AI Mode cites groundingpage.com for the German query 'Was sind AI Visibility Tools'

Google AI Overview

AI OverviewDE query

Query: “Was sind AI Visibility Tools?”, Region: Germany
What’s shown: The Grounding Page appears as a cited source alongside established tool vendors and industry blogs.

Rankscale Execution Detail: Google AI Overview cites groundingpage.com for the German query about AI Visibility Tools

Google AI Mode

AI ModeDE query

Query: “Wichtige Kennzahlen/Konzept AI Visibility Tools”, Region: Germany
What’s shown: The answer cites both groundingpage.com and gpt-insights.de as sources.

Rankscale Execution Detail: Google AI Mode cites groundingpage.com for a detailed query about AI Visibility Tools metrics

Google Gemini

Gemini 2.0 ProDE query

Query: “Was sind AI Visibility Tools?”, Region: Germany
What’s shown: groundingpage.com appears in the citation list alongside Ahrefs and other established vendors.

Rankscale Execution Detail: Google Gemini cites groundingpage.com for the query 'Was sind AI Visibility Tools'

Perplexity

PerplexityDE query

Query: German query about AI Visibility Tools, Region: Germany
What’s shown: Perplexity lists groundingpage.com as a source and partially adopts the structure of the page.

Rankscale Execution Detail: Perplexity cites groundingpage.com for a German-language query about AI Visibility Tools

Earlier observations (Nov – Dec 2025)

Recorded in the first four weeks after domain registration via Rankscale’s citation tracking across ChatGPT, Perplexity, and Google Gemini.

Overview: Citation share across queries

In the first weeks, groundingpage.com appeared as a top cited source across the tracked query set, alongside established marketing platforms.

Rankscale Dashboard Overview showing groundingpage.com citation share

Owned entity: “Grounding Page Standard”

40.8 % citation share across models when asking about the defining concept.

Rankscale analysis showing 40.8% citation share for Grounding Page Standard

Competitive term: “AI SEO”

3 direct citations for “What is AI SEO” — a competitive topic where the new domain was listed alongside established SEO publications.

Rankscale analysis showing citations for AI SEO query

Person entity: “Hanns Kronenberg”

8.7 % share, alongside LinkedIn and other established platforms.

Rankscale analysis for person entity Hanns Kronenberg

Cross-domain trust

Both gpt-insights.de (older domain) and groundingpage.com appeared as cited sources for the same queries.

Cross-domain comparison showing both domains cited as sources

What the data shows — and what it does not

These numbers are not a complete causal proof in a scientific sense. They do not show why a particular AI system retrieves a page, or whether a single retrieval led to a specific answer. They do show a strong empirical pattern: a young domain with structured Grounding Pages produces high search impressions, low classic click numbers and at the same time an unusually high volume of AI-adjacent retrievals.

  • No guarantee for every domain, every topic, or every model version
  • No full disclosure of internal AI retrieval logic
  • No direct mapping of each bot hit to a specific answer
  • But a strong signal for retrievability, machine usability and reference function

Conclusion

The current data is the strongest empirical signal so far that Grounding Pages are fulfilling their intended function.

They generate not only classic Google visibility but are reached at scale by AI-adjacent retrieval systems. The most striking number is the ratio between 1,678 human Google clicks and 40,723 AI crawler hits in 28 days. For every Google click, roughly 24 AI crawler hits arrive, and about 86% of them reach the Grounding Pages under /facts/.

For a domain registered only in November 2025, this pattern is remarkable. The pages do not behave like classic traffic landing pages. They behave like reference objects: visible, retrievable, machine-readable, and apparently relevant enough to be queried again and again by AI-adjacent systems.

Grounding Pages do not need to generate many clicks to be effective. Their actual value lies in being found, retrieved, and used as a reference by AI systems.